In this course, our award-winning Performance Marketing Team introduce the exciting and dynamic world of paid User Acquisition.

Over five video lessons we explore the fundamentals of planning and execution of advertising campaigns for mobile.

The content has been designed by our Performance Marketing Team to be a solid and unifying foundation to the field, consolidating key aspects of User Acquisition with our experience of managing campaigns across multiple channels for some of the world's most popular apps. This is an introductory course, with some assumed knowledge of the broader field of marketing, and digital mediums.

The 5 video lessons are:

• An Introduction to Performance Marketing
• Choosing Your Channel Mix
• Designing Creatives that Convert
• Tracking and Attribution for Your Campaigns
• Data & Reporting

Upon completion, learners can expect to be able to plan, execute, and continuously improve performance marketing campaigns across multiple channels.

You'll also receive with this package:

• Additional, downloadable learning materials to complement the video lessons.
• Reading lists of further articles related to Performance Marketing.
• Access to our dedicated Phiture Academy Slack channels.